Masthead: The name of the magazine displayed in the typeface in which it is designed. This is visual branding of the title and is usually done in a unique typeface to be very recognisable
Dateline: Month and year of publication, often with price. Note that a monthly magazine usually hits the news stands a month before the cover dates.
Main Image: In the case of this cover there is a single image of the model Shania. It is used in a classic way, the face id big enough to make an impact on the news-stand, with the model making full eye contact.
Model Credit: This says: 'Shania: So hot.' It is unusual for such a credit to appear on the cover.
Cover lines: Cosmopolitan uses a lot of cover lines, which are distributed around the main image without detracting from it too much.
Main Cover Line: This is very large- taking up about quarter of the cover area - and comes in three layers, each with a different colour. It promotes the use of naked male centrefolds, a feature of Cosmopolitan in the UK since its first issue. Note it is positioned against the model's shoulder so it shows up clearly
Left Third: In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full frontage. The title must be recognisable in a display of dozens of competitors. The start of the masthead is important here.
Bar code: Standard bar code used by retailers.
Selling Line: Short, sharp description of the title's main marketing point ('The world's No 1 magazine for young women') or perhaps setting out its editorial philosophy.
Dateline: Month and year of publication, often with price. Note that a monthly magazine usually hits the news stands a month before the cover dates.
Main Image: In the case of this cover there is a single image of the model Shania. It is used in a classic way, the face id big enough to make an impact on the news-stand, with the model making full eye contact.
Model Credit: This says: 'Shania: So hot.' It is unusual for such a credit to appear on the cover.
Cover lines: Cosmopolitan uses a lot of cover lines, which are distributed around the main image without detracting from it too much.
Main Cover Line: This is very large- taking up about quarter of the cover area - and comes in three layers, each with a different colour. It promotes the use of naked male centrefolds, a feature of Cosmopolitan in the UK since its first issue. Note it is positioned against the model's shoulder so it shows up clearly
Left Third: In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full frontage. The title must be recognisable in a display of dozens of competitors. The start of the masthead is important here.
Bar code: Standard bar code used by retailers.
Selling Line: Short, sharp description of the title's main marketing point ('The world's No 1 magazine for young women') or perhaps setting out its editorial philosophy.
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