Monday, 5 October 2009

Target Audience.

Target audience is one of the main concepts that the makers of magazines have to thing about when writing articles and using images. If there was a magazine that was intended for men and had a picture of lipstick on the front cover, it would be almost certain that every man would look at the front cover and automatically assume it is for women not men. The text would also have to be custom ed for the male target audience being that if it was pink and swirly men would probably turn away from that as well whereas if they saw a picture of a car or a skimpy dressed woman they would know it was for them. The text would also have to be bold and hard edged to attract the right audience as well.

What is target audience?

The target audience is a large group of people that the creators of the magazine intend the magazine to attract, i.e. The heat magazine is used to mainly attract women.

Why is the target audience important?

The target audience is important because it is what allows the magazine to be sold and make money, if the magazine didn't have an intended target audience it would mean they wouldn't be guaranteed to do as well.


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